Third Edition Software Testing and Quality Report

Role

  • Strategized and executed survey marketing
  • Assembled and onboarded report production team
  • Made report production project plan
  • Wrote and edited report content
  • Directed design in conjunction with creative team
  • Strategized and executed launch marketing, including email, social, in-app, and sales enablement marketing
  • Executed multi-channel marketing campaign for launch webinar
  • Strategized and executed post-launch marketing efforts

Results

  • 4,214 survey responses
  • 1,565 report downloads
  • 1,047 webinar registrations