Exploring the Impact of AI in QA

Role

  • Assisted with survey curation, assembly, and analysis
  • Strategized and executed survey marketing
  • Made report production project plan
  • Wrote and edited report content in conjunction with content team and VP of Marketing
  • Directed design in conjunction with creative team
  • Strategized and executed launch marketing, including email, social, in-app, PR, and sales enablement marketing
  • Executed multi-channel marketing campaign for launch webinar

Results

  • Over 1,000 survey responses
  • 2,933 report downloads
  • 3 media placements
  • 1,124 webinar registrations