Trigger Your Test Automation Strategy

Role

  • Made ebook production project plan
  • Conducted external research and internal interviews to inform content
  • Wrote and edited ebook content
  • Directed design in conjunction with creative team
  • Strategized and executed launch marketing, including email, social, and in-app marketing

Results

  • 269 ebook downloads*

    *Ebook was produced prior to the July 2023 rollout of the TestRail resource center, metrics prior to that are lost