Fourth Edition Software Testing and Quality Report

Role

  • Strategized and executed survey marketing
  • Assembled and onboarded report production team
  • Made report production project plan
  • Wrote and edited report content
  • Directed design in conjunction with creative team
  • Strategized and executed launch marketing, including email, social, in-app, partner, PR, and sales enablement marketing
  • Executed multi-channel marketing campaign for launch webinar
  • Strategized and executed post-launch marketing efforts

Results

  • 2,751 survey responses
  • 559 report downloads
  • 5 media placements
  • 536 webinar registrations