StreetShares was founded by military veterans, serviced predominantly veteran-owned small businesses, and had a sizable population of veteran employees. As a financial services company, I wanted to take the opportunity of Veterans Day to sit down with the veterans of StreetShares and help humanize our brand—show that only are we not just another faceless bank, we were founded by and are run by veterans just like you (our prospective customer).
Role
- Wrote interview questions, identified interview participants, and coordinated shoots
- Conducted and captured interviews
- Edited interviews into four individual video pieces (see the other three below)
- Designed title cards
- Promoted via email and organic social
Results
Across all four videos:
- 3,500 views
- 367 post engagements
- 21 shares